Articles about the Advertising Model

Is Pay Per Fan The New Advertising Model On Facebook? - Is Pay Per Fan The New Advertising Model On Facebook?: When the Facebook platform launched over two years ago, a new advertising model was built: pay per install. Since then, millions of dollars have been spent on application install campaigns. Many brands are realizing that it's much more difficult to get users returning on a regular basis to your applications though and as such this model has some serious weaknesses. That's why many advertisers are turning to the "pay per fan" model. A blog post by Nick O'Neill, AllFacebook.com (2009)
Sell Side Advertising: A New Model? - Sell Side Advertising: A New Model? a blog post by John Battelle (2004)

The Basics of the Advertising model

An article of DigitalEnterprise.org - a detailed list of the types of businesses that use an advertising revenue model; DigitalEnterprise.org (2004)
Which Advertising Model Will You Choose? - Which Advertising Model Will You Choose? Short analysis of the paid directory model and the sponsorship model. An article by Richard Hoy, ClickZ.com (2000)


Video on the Advertising model



Is the Advertising model dead? The good news for online advertising is that there are lots of opportunities for growth, panelists agree in this video taken during the July10 Revenue Bootcamp held on the Microsoft campus in Mountain View, California. This video is one in a series recorded during that one-day conference organized by Guy Kawasaki.


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Other Successful Web-based Business Models

Amazon's Business Model - Amazon's Business Model
Craigslist Business Model - Craigslist Business Model
eBay's Business Model - eBay's Business Model
Google's Business Model - Google's Business Model
Microsoft's Business Model - Microsoft's Business Model
Yahoo Business Model - Yahoo Business Model