Google's Business Model


The Gooogle Story - the true story of the world's most innovative company; a best-selling book by David Vise (Updated Edition 2008)

The Secret of Googlenomics - Secret of Googlenomics: Data-Fueled Recipe Brews Profitability; by Steven Levy, WIRED Magazine (2009)

YOU Are the Product - Google's Business Model: YOU Are the Product, an insightful article on EarthWeb by Mike Elgan (2009)

All About Google - a slideshow explaining different aspects of Google's business models, by FaberNovel, a Young Innovation Company (2008)

"Google @ WikInvest" - Google (Nasdaq: GOOG) - an editable WikInvest article on Google’s financial history, its search engine technology, the paid search services (AdWords, AdSense, Partnerships), online display ads, offlince channels, mobile ads and other products, the online advertising market trends and forces, Google’s international growth opportunities, intellectual property and privacy problems, click fraud, Google’s software projects and other platforms, the competition with Yahoo and a list of further reading.

Google Investor Relations - Google’s Investor Relations Page with company information, corporate governance and financial info, the latest proxy materials and recent news.

How Google's business became what it has become (video)

Video: The Google Story told in a nutshell. Take a quick look back at the Google story from 1998 to date.
How a research project of two Stanford students has become the fastest growing company of the world.
Book tip: The Google Story

About Google - What Google says about Google

The Google Pagerank Algorithm and How It Works - a white paper by Ian Rogers (2002)

How Google Grows...and Grows...and Grows - How Google Grows...and Grows...and Grows; a great article by Keith H. Hammonds, (2003)

How Google Finds Your Needle in the Web's Haystack - a feature column in the Monthly essays on mathematical topics of the American Mathematic Society, by David Austin, Grand Valley State University (2006)

Why Google's Business Model is so revolutionary - an interesting blog post by Dave Pollard, providing an insight into the Google Business Model (2005)

Through the Google Goggles: Sociopolitical Bias in Search Engine Design - a research paper about Google's biases by Alejandro M. Diaz, Stanford University (2005)

An interview with Google's chief information evangelist Vint Cerf - in an interview with Google's chief information evangelist Vint Cerf, Sam Gustin is exploring the economic meltdown's impact on Silicon Valley, and the prospects of innovating our way out of the current financial debacle - Wired (2009)

Books on Google's business model

  Superb book  In The Plex: How Google Thinks, Works and Shapes Our Lives - written by Steven Levy, one of America’s premier technology journalists at Wired Magazine, provides the reader with an in-depth look into Google's fascinating story of economic growth and global success. The author describes how the creative minds behind Google's success work, basing his reasearch on the direct access to the employees and upper management at the Googleplex. Facts, figures, data and analysis. Definitely worth reading! Hardback: 432 pages; Publisher: Simon & Schuster; 1st edition (12 May 2011)
  Superb book  The Google Way: How One Company Is Revolutionizing Management as We Know It - an insightful book by French author and management consultant Bernard Girard. This book talks about Google and Google's business strategy from an unusual angle. It covers facts on Google's mission, the company history, the breakthrough innovations of Google, both in product development and in management style. If you did not know about the non-bureacratic organisational structure and the coroporate culture of Google yet, it's time to read this book! Hardcover: 256 pages; Publisher: No Starch Press; 1st edition (April 10, 2009)
  Superb book  What Would Google Do? - What Would Google Do? by BuzzMachine-powerblogger and author Jeff Jarvis presents Google and the possible future extensions of Google's business model from a very innovative perspective, imagining and sketching up possible (or utopistic?) business innovation strategies of Google, the fastest-growing company in human history. Hardcover: 272 pages; Publisher: HarperBusiness; 1st Edition (January 27, 2009)
  Superb book  The Gooogle Story (Updated Editions for Google's 10th Birthday) - the story of the fastest growing company in the world: Google, from the very beginning at Stanford to the billion-dollar business on the Web. How two Stanford students built the Number One Gateway to the World Wide Web from a university project. Great stories on the company's (and the founders') early days, how they got their first venture capital, etc. Definitely worth reading for all Google fans, tech fans and aspiring startup founders! Paperback: 352 pages; Publisher: Delta; Updated edition (2008)

Other Successful Web-based Business Models

Amazon's Business Model - Amazon's Business Model
Craigslist Business Model - Craigslist Business Model
eBay's Business Model - eBay's Business Model
Microsoft's Business Model - Microsoft's Business Model
Yahoo Business Model - Yahoo Business Model
Twitter Business Model - Twitter's Business Model