Twitter Business Model
As more and more companies are getting value out of Twitter
, the commercial value of the world's first microblogging platform
is getting higher every day. However, Twitter's founders still don't know at the moment (Aug 2009) what revenue model might be the best for monetizing Twitter.
99 Ways To Make Money Using Twitter
- a great collection of case-studies and proven examples, filled with practical advice on how individuals and businesses are using microblogging to build brands; by the Editors of Geekpreneur (2009).
Twitter Plans to Offer Shopping Advice and Easy Purchasing - Twitter Plans to Offer Shopping Advice and Easy Purchasing; a New York Times blog post by Claire Cain Miller (2009)
Twitter To Release New Tools - Twitter To Release New Tools: Twitter announced the release of new add-on tools which might be the base for a freemium kind of monetization model (2009)
Video Interview: Biz Talks Twitter Business Models (TechCrunch) - Video Interview: Biz Talks Twitter Business Models; by Erick Schonfeld @ TechCrunch (2009)
Twitter Guys: We'll Still Be Running This Company in Five Years - Twitter Guys: We'll Still Be Running This Company in Five Years Twitter co-founders Evan Williams and Biz Stone talking about how to build a monetizable business around their free microblogging platform which is an effective marketing communication tool for many big brands; by Peter Kafka (2009)
Twitter Starts Serving Ads For Third Party Apps (But They Aren’t Charging For Them) - Twitter Starts Serving Ads For Third Party Apps (But They Aren’t Charging For Them) by Jason Kincaid @ TechCrunch (2009)
Publications on microblogging
Danah Boyd's research on microblogging - Danah Boyd's research page on microblogging and Twitter, a great list of recent academic publications.
Twitter compared to Facebook and Digg
A Little Perspective - an interesting TechCrunch article by Michael Arrington comparing Google Trends for Digg, Twitter and Facebook. If you could only use one out of the three services, which one would you choose? That's the question (2009)
Twitter applications on the Web
- Twit This
lets you easily share links with your friends, and find new followers.
- Twit Scoop
is a real-time visualisation tool which enables users to "Mine the thought stream" provided by Twitter and it's also a fully featured twitter web client
- Twitter Search is Twitter's own Search application which helps you filter all the real-time information coursing through Twitter. Twitter Search was born after Twitter has acquired Summize
in July 2008.
- With Twitly
you can seperate the people you follow on Twitter into groups and create groups based on search terms and keywords, posting them directly to Twitter.
is a Twitter application helping you to promote events by creating listings which automatically appear in your tweets.
- Tweet Rush
is a service based on the Rush Hour engine that aims to provide estimated stats on Twitter usage over a period of time.
- LazyTweet is the Yahoo! Answers
for Twitter. It's a merger of The LazyWeb
and Twitter. The idea with LazyTweet is to embrace and extend the questions being asked on Twitter, progressively enhancing Twitter discussions, with the lowest friction possible, while opening those questions up to a wider audience. Joshua Porter refers to apps like these as barnacle apps
- TweetMeme is a service which aggregates all the popular links on Twitter
to determine which links are popular. TweetMeme is able to categorize these links into categories and subcategories, making it easy to filter out the noise to find what your interested in. Tweet Meme makes it easy for you to subscribe to each category and the most popular through aur RSS feeds and Twitter accounts.
- TwitStamp allows you to use your current Twitter status anywhere - in the form of an image. This means you can post your status on blogs, forums, websites, etc.
- Twitter Counter
is the FeedBurner
lets you share photos on Twitter. You can post pictures to TwitPic from your phone, the TwitPic API, or through the TwitPic site itself. There are also popular Twitter clients that have built-in support for TwitPic.
- Tweet Later
offers a bunch of Twitter productivity tools.
Applications monetizing Twitter
- Sponsored Tweets
is a new Twitter advertising platform that connects advertisers with tweeters. Advertisers can create sponsored conversations on Twitter. Tweeters can earn money for spreading the word.
is an in-stream advertising platform specialized in Twitter monetization ("sponsored tweets"). Ad.ly matches its advertisers (top-tier brands) with highly influential ("top-tier") Twitter publishers (People or companies with lots of followers). Twitter is a global phenomenon and one of the fastest growing sites with over 52 million users in the US alone (Sept 2009). Ad.ly enables advertisers to reach the highly sought after Twitter audience by connecting brands with the most influential people in the community. Ad.ly also enables Twitter publishers to make money from the content they produce on Twitter by sending one Tweet every other day from advertisers that they approve. In order to ensure authenticity, every Ad.ly Tweet is explicitly approved by the Twitter publisher. The publishers are able to set the price they want advertisers to pay and can optionally donate part or all of their earnings to charity.
|| Twitter Power: How to Dominate Your Market One Tweet at a Time - Twitter Power: How to Dominate Your Market One Tweet at a Time tells about how individuals and businesses apply Twitter in their communication strategy and why Twitter is an important and infallible phenomenon on the World Wide Web; by Joel Comm (2009)
|| 99 Ways To Make Money Using Twitter - Illustrated with case-studies and proven examples, 99 Ways To Make Money Using Twitter covers methods as varied as TwitPitching, app-building, trend-spotting and affiliate selling, and is filled with practical ideas for everyone and reveals how individuals and businesses are using microblogging to build brands, land sales and win new customers. Each chapter explains where to start and how to do it, and even provides a real-life commercial model to copy; written by entrepreneurial blog Geekpreneur, creators of the popular Geek's Guide to Twitter.