Web Search
Combating Web Spam With Trust Rank (PDF) - a Stanford publication proposing techniques to semi-automatically separate trustable pages from spam on the Web; Zoltan Gyongyi, Hector Garcia-Molina and Jan Pedersen; VLDB Conference, Toronto, Canada (2004)Cool URIs don't change - Tim Berners-Lee on Web URIs (1998)
The Anatomy of a Large-Scale Hypertextual Web Search Engine - the original conference paper written by Sergey Brin and Larry Page in which they first presented Google, "a prototype of a large-scale search engine which is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems".
Authoritative Sources in a Hyperlinked Environment - a paper on algorithmic tools for extracting information from the link structures of hyperlinked environments and effectively distilling the authoritative information sources on search topics; by Jon M. Kleinberg, Cornell University, Ithaca NY
Impact of Search Engines on Page Popularity - Impact of Search Engines on Page Popularity is studying the use of Web search engines and its impact on the ecology of the Web. Are popular pages getting even more popular and new pages completely ignored?; by Junghoo Cho and Sourashis Roy, UCLA Computer Science Department (2004)
A New Paradigm for Ranking Pages on the World Wide Web - A New Paradigm for Ranking Pages on the World Wide Web This paper describes a new paradigm for modeling traffic levels on the world wide web (WWW) using a method of entropy maximization. This traffic is subject to the conservation conditions of a circulation flow in the entire WWW, an aggregation of the WWW, or a subgraph of the WWW (such as an intranet or extranet). We specifically apply the primal and dual solutions of this model to the (static) ranking of web sites. The first of these uses an imputed measure of total traffic through a web page, the second provides an analogy of local "temperature", allowing us to quantify the "HOTness" of a page; by John A. Tomlin, IBM Almaden Research Center, San José, CA. WWW2003, Budapest, Hungary.
Filthy Linking Rich And Getting Richer! - an article by Mike Grehan, Acronym Media (2004), on graph theory, Erdos numbers, Albert Laszlo Barabasi's work, social network research, Stanley Milgram's experiment and the origin of the term "Six Degrees of Separation" coined by a play, and many other interesting things affecting web search and page rank on the Web.
Amit Singhal's Publications - Amit Singhal runs Google's core search quality department. He is and his team are responsible for the Google search algorithms. According to New York Times, Mr. Singhal is the master of what Google calls its “ranking algorithm” — the formulas that decide which Web pages best answer each user’s question. Amit Singhal has co-authored more than thirty scientific papers and several patents. Read more about Amit in this Wikipedia article
Web Search Marketing
Profit Sharing: The Future Business Model in performance-based Search Marketing? - by Andreas Reiffen in the Clicks2Customers Research Series, South Africa (2005)The Atlas Rank Report: How Search Engine Rank Impacts Traffic (PDF) - by Brooks, N. (2005)
An Empirical Examination of the Relation between Bids and Positions of Ads in Sponsored Search (PDF) - a conference paper by Tanja Stepanchuk, University of Frankfurt, Germany (2008), stating that the semi-logarithmic model is the most robust function for predicting a position of the ad, and it provides clear assistance for advertisers in terms of decision making about the bid for a search term, which is necessary to gain a certain position of the ad in the sponsored search results.
Sponsored search: an overview of the concept, history, and technology (PDF) - in: Int. J. Electronic Business, Vol. 6, No. 2, (2008); by Bernard J. Jansen and Tracy Mullen, College of Information Science and Technology, Pennsylvania
Click Fraud (PDF) - a working paper by Brendan Kitts, Benjamin LeBlanc, Ryan Meech and Parameshvyas Laxminarayan, Excite.com (2005)
An Analysis of Alternative Slot Auction Designs for Sponsored Search (PDF) by Sebastien Lahaie; Division of Engineering and Applied Sciences, Harvard University, Cambridge, MA (2006)
Greedy Bidding Strategies for Keyword Auctions (PDF) - a conference paper by Matthew Cary, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin (University of Washington), Aparna Das, Claire Mathieu (Brown University), Ben Edelman (Harvard University) and Michael Schwarz (Yahoo! Research); (2007)
Dynamic Cost-Per-Action Mechanisms and Applications to Online Advertising (PDF) - a WWW2008 Conference paper by Rakesh Vohra (Northwestern University), Amin Saberi and Hamid Nazerzadeh (Stanford University);(2008)
Anatomy of a Google Ad Auction - Anatomy of a Google Ad Auction. Every time you do a Google search, up to 11 ad spots are auctioned off simultaneously, just in time to show up on the results page. Here's how it works; by Joanna Pearlstein, WIRED Magazine (2009)
Books on Web Search
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 The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle (2007) |
Videos on Web search
The Economics of Internet Search - a lecture by Hal R. Varian, chief economist at Google, providing an introduction to the economics of Internet search; historical development of the technology and the industry, economic features of the auction system used for displaying ads and the classical theory of two-sided matching markets in this context. 56:46min; (2008)
